For a few years now I’ve been trying to attend a CoffeeCon. As most people know I have a ‘thing’ for the caffeinated beverage. I rarely ever do coffee shows and had been wanting to do so for a variety of reasons. So I got a ticket , woke up early on a Saturday morning and started my coffee adventure. The questions to be answered, was the $35 ticked worth it?
CoffeeCon is an event for coffee education and tasting. Not a big show, it was held at 41 Broad St, NY in an interesting school and ballroom space. The event brought together local coffee roasters and coffee related retailers to give demos as well as teach classes on coffee techniques.
The Keynote was presented by George Howell titled “For the Love of Coffee Lab, ‘intended to give people an understanding of what actually goes into creating quality coffee, from farm to cup.” It was A limited ticket event so I missed it. A friend if mine attended and said it was awesome. I just did the normal classes. My favorite class was the Chemex lab hosted by Cafe Grumpy. I have been on the fence about buying a Chemex for a while and this was a chance to get some hands on time with one. After a session on the history of the coffee make and how to use it I got to experiment with it. Using a 27grams of coffee to 600 grams of water ratio with scales , I made my coffee. It was Gatuyaini from Kenya roasted in Brooklyn and it was tasty.
I got to taste a variety of coffees. I had a sample from every coffee roaster in attendance along with a few espresso’s for good measure. I am not going to claim a favorite because they all were good however I did not have enough of each to make a proper judgment. I did not sip any coffee and spit it out. All the companies represented themselves well. Not one of them acted like coffee snobs which made the event more enjoyable.
I’m not sure if I’ll do CoffeeCon again but it was worth the price of admission. I had fun, learned some new things and drank a lot of coffee. I do want to do other coffee shows. I’ll be looking out for them and other people to drag along with me.
As a side note, this was also part of my we35 research, there will be more on that on The Photo Frontier.